Digital | 6:22 July 29, 2010 | Print this story

Lovefilm goes wide with Widevine solutions

Lovefilm has signed an agreement with US firm Widevine to provide digital rights management and video optimisation solutions so that content from the subscription and streaming service may be accessed on the widest range of devices.

Lovefilm Group Digital Officer Lesley Mackenzie said the pact underlined the firm’s determination to offer a choice of high quality digital content on a wide variety of platforms. “Widevine’s impressive DRM knowledge and adaptive streaming solutions are respected industry-wide and they are a great partner to help us continue our rapid growth in this sector,” Mackenzie said.