3D | 3:24 July 28, 2010 | Sam Andrews | Print this story

Technicolor authors 50% of Blu-ray 3D

Replicator and digital services provider Technicolor said it has ramped up pre-production of 3D content on Blu-ray and is set to deliver more than 15 titles.

To date, Technicolor has been involved in the production of 30 Blu-ray 3D discs, which it claimed is around half of the available projects in the market.

It produced the first Blu-ray 3D disc, DreamWorks Animation’s “Monsters Vs. Aliens”, which was bundled with Samsung’s 3D-capable HDTV and its new Blu-ray Disc Player.

“Technicolor provides best-in-class technology that allows us to deliver the highest-quality Blu-ray 3D product into the homes of our audiences,” said DreamWorks Animation Production Co-President John Batter.

Technicolor provides full turnkey Blu-ray 3D services utilising its first-to-market, high-quality MVC compression tool, 3D authoring and programming with BD-JIVE and its advanced depth analysis tool for 3D subtitles and graphics. All tools were developed in house using Technicolor’s Research and Innovation resources. Technicolor’s 3D design services have also provided cutting edge on-screen 3D graphics for broadcast and Blu-ray Disc titles.

“When we envisioned the 3D workflow, we really focused on leveraging a well integrated supply chain with a focus on quality and efficiency,” says Technicolor Digital Content Delivery President Chuck Parker. “We have already reduced our production times for Blu-ray 3D by 50% and we are on track to match the production times of a typical 2D Blu-ray Disc.”