THE HOME ENTERTAINMENT BUSINESS IN HIGH DEFINITION

3D | 4:59 January 21, 2010 | Pete Dodd | Print this story

Public is ready for 3D TV sets at home: report

With television sets expected to fall in price in the US for the first time since the flat panel TV transition began, manufacturers are looking at new combinations including 3D to re-value their products and maintain consumer interest.

According to new DisplaySearch research, LED backlighting and 240 Hz LCDs will fuel new feature developments in TVs in 2010, specifically for 3D TVs. DisplaySearch forecasts 3D-ready TVs will grow from 0.2 million units in 2009 to 64 million units in 2018.

DisplaySearch Director of TV Electronics Research Paul Gray said, “We have passed the first hurdle. The critical Blu-ray 3D specification is written, but now comes the hard work of securing interoperability. We have seen 3D crazes before and sustained attention to detail is important to prevent disillusionment from starting.”